Fresh, Fun, Internet Business Stuff http://www.wonderwebmarketing.com Fresh , Fun and Funky Stuff From The World Of Internet Business Thu, 18 Mar 2010 12:23:51 +0000 http://wordpress.org/?v=2.8 en hourly 1 Questions Are The Answer http://www.wonderwebmarketing.com/questions-are-the-answer http://www.wonderwebmarketing.com/questions-are-the-answer#comments Thu, 18 Mar 2010 12:18:42 +0000 admin http://www.wonderwebmarketing.com/?p=847 I have a degree in Philosophy……………honestly I do.

Not something that you would think would lend itself to marketing right ??

I mean philosophy gives off images of deep thinking men sitting around looking serious and well…… thinking about stuff.

But that’s a lot of what goes on at the start of any marketing campaign, you can’t just rush in all guns blazing with the first idea you have.

Anyway the one philosopher that for me stood head and shoulders above all others and has actually been credited with speeding up human evolution with his quantum leap contribution to the species, was Socrates.

Again thats Socrates the philosopher not the captain of the brazilian 1982 world cup football team.

Anyway socrates method was very simple.

Unlike all the other philosophers who had some really complex theories and world views,and that their explanation and only their explanation was the right one, Socrates simply came from the premise that he knew nothing.

Yep, nothing,

and that by asking questions of other people he could come to the answers that they were both seeking.

Very simple, yet geniusly ( is that a word ) effective and powerful.

The power of asking questions.

And it is something we should take heed of and apply in our business efforts.

Whether we are a small business or multi-national corporation.

Asking the right questions , makes you more money.

And it’s devastatingly simple to do it right.

Check out this article from Daniel Levis courtesy of The Makepeace Total Package.

Questions Are The Answer

cheers,

Rich Paylor :)

P.S . I love this article because it mentions and draws on the principles of Elmer Wheelers marketing masterpiece “Tested Sentences That Sell.”

If you are in marketing in any way,shape or form and have a business or organisation of any size, do yourself a favour and get that book and devour it.

]]> http://www.wonderwebmarketing.com/questions-are-the-answer/feed 0 The Google Alert You Never Got http://www.wonderwebmarketing.com/the-google-alert-you-never-got http://www.wonderwebmarketing.com/the-google-alert-you-never-got#comments Tue, 16 Mar 2010 11:33:19 +0000 admin http://www.wonderwebmarketing.com/?p=842 If you’re using email in your marketing efforts then there is a good chance that this is going to affect you.

Let’s say you have an email list that you email regularly with links in to affiliate offers or products or news etc…..

Chances are that a number of those subscribers to your email list have gmail accounts.

And it turns out that google has put some rules in regarding emailing to gmail accounts and putting links in your emails.

Rules that I wasn’t aware of and that could do some damage to our businesses.

Check out the post, courtesy of alex mandossian.

The Google Alert You Never Got

cheers,

Rich Paylor :)

]]> http://www.wonderwebmarketing.com/the-google-alert-you-never-got/feed 0 Top 10 Google Apps For Domain Owners and Businesses http://www.wonderwebmarketing.com/top-10-google-apps-for-domain-owners-and-businesses http://www.wonderwebmarketing.com/top-10-google-apps-for-domain-owners-and-businesses#comments Mon, 15 Mar 2010 14:42:53 +0000 admin http://www.wonderwebmarketing.com/?p=837 Google’s Apps suite for domain owners and businesses has finally received some star treatment  with the launch of the Apps Marketplace.

 Which Google-friendly apps are free, worth the cost, and entirely useful?

 These 10 are definitely worth a look courtesy of the folks at lifehacker.com

Top 10 Google Apps

cheers,

Rich Paylor :)

]]> http://www.wonderwebmarketing.com/top-10-google-apps-for-domain-owners-and-businesses/feed 0 Get The Most From Google Analytics http://www.wonderwebmarketing.com/get-the-most-from-google-analytics http://www.wonderwebmarketing.com/get-the-most-from-google-analytics#comments Fri, 26 Feb 2010 12:25:26 +0000 admin http://www.wonderwebmarketing.com/?p=833 If you’re not using an analytics package there is a good chance that you are probably leaving a lot of money on the table,

and google’s analytics service is free so there’s really no excuse.

It does everything you need in an analytics package and will give you all the relevant ( and a few irrelevant stats ) to help you get your website performing better.

So if you arene’t currently using an analytics package, google’s free service will give you everything you need to get started making some solid business decisions about your marketing and your website.

This article courtesy of brianeisenberg.com gives you an in-depth tutorial about google’s analytics service.

Lots of good content and video tutorials ( which I like because I’m a lazy reader )

The Missing Google Analytics Manual

cheers,

Rich Paylor :)

P.S. people will tell you that you need a high priced analytics package if you’re really serious about making money online,

but Google analytics will do everything you need it to for nothing. Worth trying out first of all.

]]> http://www.wonderwebmarketing.com/get-the-most-from-google-analytics/feed 0 $5 Million a Month in Sales ??? http://www.wonderwebmarketing.com/5-million-a-month-in-sales http://www.wonderwebmarketing.com/5-million-a-month-in-sales#comments Mon, 08 Feb 2010 22:03:20 +0000 admin http://www.wonderwebmarketing.com/?p=823 Let’s face it , no matter how good you are at adwords or SEO , there’s no way you can get up to $5 Million a month using the regular google methods that are touted around the web.

Carlos and Lupe Garcia decided to look at alternate traffic methods, banners, ad networks and used simple landing pages and follow up systems ( well optimized of course ) and scaled it up to $5 Million a month in sales.

Their free report and videos tell you how they did it

Carlos and Lupe Traffic Tactics

cheers,

Rich Paylor :)

]]> http://www.wonderwebmarketing.com/5-million-a-month-in-sales/feed 0 How To Do 500 Times Better Than Adsense http://www.wonderwebmarketing.com/how-to-do-500-times-better-than-adsense http://www.wonderwebmarketing.com/how-to-do-500-times-better-than-adsense#comments Mon, 01 Feb 2010 17:45:11 +0000 admin http://www.wonderwebmarketing.com/?p=811 If you’re thinking of starting a home based business online then as you will no doubt know by now, there are lots of options.

If you’ve been doing your research and checking out Google looking for the best business opportunity you might have square eyes and a brain full of contradictory advice right about now.

So what do you listen to and what do you ignore ???

Well personally I think you need to do something real that provides value to other people and to the internet as a whole.

Crappy adsense sites and fake blogs are probably not the way you want to go about about setting up your internet business.

Check out this article from copyblogger telling you why you should provide value and be real if you want to lay some good foundations for your business.

How To Do 500 Times Better Than Adsense

cheers,

Rich Paylor :)

richsig

]]> http://www.wonderwebmarketing.com/how-to-do-500-times-better-than-adsense/feed 0 Zen Copywriting http://www.wonderwebmarketing.com/zen-copywriting http://www.wonderwebmarketing.com/zen-copywriting#comments Mon, 25 Jan 2010 19:02:13 +0000 admin http://www.wonderwebmarketing.com/?p=806 Copywriting is one of the most fundamental and crucial parts of an internet business.

Get it right and you have an automated salesperson at the top of their game bringing you sales and money on autopilot.

Get it wrong and…. well let’s not bother about getting it wrong, let’s see how we can get it right.

Ideally we want warm targeted visitors who come to like us and our recommendations and buy from us.

We don’t want to sell from fear and negativity, nobody appreciates that and it’s not the foundations you want to build your business on.

So let’s have a look at how we can go about writing copy that sells and makes people like us too, courtesy of copyblogger.com.

The article deals with writing copy for bloggers but the principles are exactly the same wherever you use your copy.

The Art of Zen Copywriting for Bloggers

cheers,

Rich Paylor :)

richsig

]]> http://www.wonderwebmarketing.com/zen-copywriting/feed 1 Lessons From Vegas in The Power of Duplication http://www.wonderwebmarketing.com/lessons-from-vegas-in-the-power-of-duplication http://www.wonderwebmarketing.com/lessons-from-vegas-in-the-power-of-duplication#comments Fri, 22 Jan 2010 10:22:45 +0000 admin http://www.wonderwebmarketing.com/?p=802 I got an e-mail yesterday from Yanik Silver ( I’m on his list and he usually sends me some good stuff ), it really got me thinking about scaleability and duplication in my online business.

Rather than try and explain it I’ll just post the e-mail here :

Hi Richard,

My buddy Dean Jackson pointed out an interesting example to
me the other day that really got me thinking. There’s a big
lesson here so keep your eyes peeled…

It’s about 2 very successful shows running in Vegas.

Both of them were blockbusters and entertaining sold-out
audiences each and every night. Both were family-friendly
and both had sterling reputations. And both even had
specialized theaters built for them, named after their
shows…

But that’s where the similarities end.

You see, one show got shuttered after a tragic accident on
stage and the revenue drops to pretty much zilch. The other
show is flourishing worldwide and is now a multi-million
dollar company.

So which shows am I talking about?

Well, the first one is Siegfried and Roy. They created this
amazing long running show of magic and illusion featuring
their famous white tigers.  They had a lifetime gig doing
their show at The Mirage in Las Vegas, until that fateful
day in October of 2003, when Roy was mauled by one of his
tigers.  They had made no other contingencies. Now the show
closed down and their business was gone…!POOF!

And that second show?

It’s the Blue Man Group. Maybe you’ve heard of them or
remember the Intel ads that featured them. It’s a group of 3
guys painted electric blue from head to toe, who splash
paint, make sounds and splat stuff out of their mouths. It
might sound a bit juvenile but audiences love them! And from
a business or entrepreneurial case-study point – there are a
lot of things to learn here.

The little light bulb moment came for them when Jillete Penn
(part of the duo Penn & Teller) saw their show in NYC during
the first month. He told them, “Oh, my God! You guys can do
what Teller and I can never do! You can clone yourselves!”

They didn’t get it at first because they thought they had to
be the talent.

But finally they idea dawned on them that they really could
leverage what they were doing by painting other actors (who
were trained by them) blue and doing another show.
Currently, their live stage shows can be seen in New York,
Boston, Chicago, Las Vegas, Orlando, Berlin, and Tokyo plus
frequent tours.

But get this – right now the original 3 members of Blue Man
group do not even perform – they’re busy growing their
brand.  They’ve ventured into all sorts of other venues
including film, music, TV, education and even children’s
toys. The toy development is a license to create toys based
on their musical instruments. (Smart!)

Frankly, the biggest lesson here is leverage…

Siegfried and Roy never figured out a way to get paid beyond
their performance. (Yes, they got paid lavishly but they had
golden handcuffs because they could never stop performing
day-in and day-out.) But Blue Man group leveraged themselves
by duplicating their performances and now by starting to
license their creations. That means they have revenue coming
in from lots of “open doors”.

Now I certainly don’t know if you’ll create the next
blockbuster show in Vegas – but I’ll make you a bet you can
still leverage yourself in a slightly different way without
painting yourself blue.

Online marketing lessons from the blue man group,

hey, you’ve gotta take em from where you find em.

cheers,

Rich Paylor :)

richsig

]]> http://www.wonderwebmarketing.com/lessons-from-vegas-in-the-power-of-duplication/feed 0 18 Online Productivity Tools for Your Business http://www.wonderwebmarketing.com/18-online-productivity-tools-for-your-business http://www.wonderwebmarketing.com/18-online-productivity-tools-for-your-business#comments Mon, 18 Jan 2010 19:12:58 +0000 admin http://www.wonderwebmarketing.com/?p=797 If you have an office , do some work from home or want to be able to do some work from whichever computer you happen to be in front of, wherever in the world you are……

Then it’s a good idea to have your tools such as calendars and to-do lists online so you can access them wherever you are.

These 18 online productivity tools courtesy of mashable.com , will help you stay in touch wherever you are, just get in front of an internet connection.

18 Online Productivity Tools for Your Business

cheers,

Rich Paylor :)

richsig

]]> http://www.wonderwebmarketing.com/18-online-productivity-tools-for-your-business/feed 0 FREE E-Book All About The Content Network http://www.wonderwebmarketing.com/free-e-book-all-about-the-content-network http://www.wonderwebmarketing.com/free-e-book-all-about-the-content-network#comments Thu, 14 Jan 2010 20:46:12 +0000 admin http://www.wonderwebmarketing.com/?p=792 Cheap Advertising across hundreds and thousands of websites,

If you can get it right on the content network then you’re looking at some cheap traffic, in large amounts.

David Szetela, CEO of ClixMarketing.com is the author of Wiley’s upcoming “PPC in One Hour a Day”, as well as  ”Customers Now – Profiting from the New Frontier of Content Based Internet Advertising.”

Below is a 36 minute interview with him plus a 108 page e-book all about the content network, courtesy of payperclicksearchmarketing.com

Free Content Network Book and MP3 Interview

cheers,

Rich Paylor :)

richsig

]]> http://www.wonderwebmarketing.com/free-e-book-all-about-the-content-network/feed 0