According to todays article from prnewswire, family and friends email promotions knock the ball out of the park compared to other promotions.
Sounds good to me , so how do we go about putting this knowledge into effect ?
Well , I’m not sure if they’re suggesting that we treat all our list as a family and friends list and simply send them a special family and friends discount offer ( would be an easy and quick fit for the holidays).
Or we create a special family and friends list for it to perform this way.
I’m inclined to think it’s the former.
So give it a go.
Send your list a special discount holiday offer, with the title ” family and friends special offer. ”
Give them a deadline to create a little bit of urgency to take action and off you go.
Easy peasy.
cheers,
rich
