Pay per Click , PPC can be a bit of a minefield for those relatively new to it.
Come to think of it, it can be a bit of a minefield for those of us who have been doing it for years.
There is certainly a lot of stuff to consider. All of it seemingly crucial to your long term success and ability to use PPC effectively, and most importantly, profitably.
PPC Campaign Management can be tricky. Ad campaigns, ad groups, different ads, keywords, headlines, calls to action, split tests, landing pages, tracking, CTR , cost per lead, cost per sale, there’s definitely a lot to take on.
Fortunately there are specialists in the field who know a lot more than me about it and who I can go and steal their ideas when I’m stuck or have a question.
And that is going to be the way I do it in this article.
Rather than bore you with what I know about PPC campaign management I am going to point you to a very informative and free MP3 from Glenn Livingston.
If you’ve never come across Glenn before he is pretty much the standard bearer for PPC online in my opinion, ( although I’m sure Perry Marshall may have a little to say about that ).
He has lots of great free content and insight into Adwords that could be invaluable if you are trying to make your first bit of profit with adwords or are just setting up your first campaigns.
This particular article and Interview is one that I wanted to show you because his philosophies about Adwords and the techniques for campaign management are ones that I wholely agree with.
Namely of taking the opposite approach to the conventional wisdom of Adwords.
Conventional wisdom tells you to throw up thousands of keywords, hoping that you will find some low cost ” long tail” keywords that not many people are advertising under.
Over time you will be able to trim down those keywords to the few hundred that are performing for you and through trial and error, find the best ones.
Makes sense and for a lot of people it has been the way to approach ppc campaign management for a long time.
However, Glenn’s methods , and the one I subscribe to is exactly the opposite.
It is starting with a main keyword or a handful of keywords with their own tightly written ad and headline and making sure that is profitable first.
Because if you can’t make money with your main keyword or handful of keywords what are the chances of you making money with the less relevant ones ??
It is all about being hyper relevant and targeted.
If that sounds like the way you would like to learn Adwords then check out this free article and interview on making more money with fewer keywords.
PPC Campaign Management with Fewer Keywords
Make PPC easier on yourself and make more money by making it simpler.
