What You Should Know About PPC Before Using It To Advertise Your Internet Business.
Pay Per Click, PPC , can be a fantastic, quick and targeted way to get traffic and prospective customers to your website.
The beauty of PPC is that you can set your budget.
You can decide what you want to spend per day.
You can decide what you want to spend per visitor to your website.
You can also track and get good statistics that will help you make good, educated decisions about your advertising online and exactly what you can and can’t spend on PPC.
There are a lot of benefits to advertising your internet business with PPC.
But it’s not just as simple as setting up your Pay Per Click campaign and wathcing the money roll in.
There are a lot of variables to consider with your campaign and hopefully this 3 point strategy can provide you with a little PPC help.
PPC Help Point No.1
Start Small.
The tendency and temptation is to throw up a load of keywords, that you think people could be searching under for your products or services or could at least have an interest in them.
It is not uncommon for people to have hundreds , even thousands of keywords in their ad campaigns.
You may hear a lot of talk about the profitability of “long tail keywords,” because they are a little less obvious and because of the lower amount of competition from fellow advertisers.
Now it’s important to note that there are many approaches to PPC and different businesses may benefit from different approaches but a lot of the modern wisdom and the way I reccomend approaching PPC is to start much more targeted.
Start with just a handful of keywords.
The ones that you know are your most targeted and leave no room for any confusion as to what people searching under those keywords would be looking for.
Write a very tight ad with the keyword headline saying exactly what your service offers.
Be as explicit as possible so that the only people clicking your ads, costing you money and visiting your site are the most targeted people you could get.
Start here.
Get an idea of the costs per click, the budget you will need to compete, the conversion percentages on your site.
This is your most targeted traffic and it will give you all the statistics and nubers you will need to decide if PPC in your marketplace is going to be a profitable venture for you.
PPC Help Point No.2
Keep It Tight.
Following closely on from the first point, start small, you will also want to …….keep it tight !
The temptation will be to go for more keywords, more traffic, more money.
But you have to keep it tight within your PPC account- especially with Google Adwords if you want to be rewarded.
Google rewards relevancy. Both on it’s Organic search listing and it’s paid Adwords listings.
And apparently, Google even rewards relevancy internally in your adwords account.
It likes to see nice tight ad groups, with ads very tight and relevant to the keywords you are advertising under, linking through to relevant, tight landing pages.
Once Google has established that you are what it deems to be a quality marketer, and that you are going to provide a quality experience to it’s user ( quality as deemed by google meaning relevant and giving them what they are searching for from ad group to landing page ), they will reward you by charging you less for clicks than marketers that it deems not to be providing a quality user experience.
This is a bit of a generalisation but fundamentally this is how Google works.
PPC Help Point No.3
Keep It High.
CTR – Click Thru Rate is of high importance to Google.
It is how they deem you to be relevant or not.
If you are advertising under a keyword that is very relevant to what you have to offer then your click thru rate should be high.
i.e. people will be clicking on your ad because your offer is relevant to what they are searching for.
The more people click on your ad, the more relevant you are deemed to be.
But it is also true that the top positions get the most click throughs and so higher CTR.
So ideally you want to be as close to the top as possible.
One way to go about this is to set a high Cost Per Click, and shave it day by day.
Establish yourself with Google by paying to advertise as high up as you can afford.
Then lower the amount you are willing to pay for your clicks at the end of each day.
You never want to dip below a 2.5% CTR.
If you do it might be a good idea to start again with another ad group.
Lower the amount you are willing to pay till you get as close to a 2.5% CTR as possible without dipping below it.
Or if you are profitable with a higher CTR and can afford the clicks then stay where you are.
You want to keep your CTR high, while paying as low an amount as possible.
Hopefully these points provide you with a little fundamental PPC help.
If you are interested in using PPC to help your internet business I reccomend these free MP3′s and cheat sheets by Dr.Glenn Livingston.
PPC Help. Free Adwords Mp3′s and Cheat Sheets By Dr.Glenn Livingston
