Wonderweb Marketing » email marketing http://www.wonderwebmarketing.com How To Make More Money From Your E-mail Marketing Wed, 08 Dec 2010 16:18:11 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Facebook announces next generation of e-mail http://www.wonderwebmarketing.com/facebook-announces-next-generation-of-e-mail http://www.wonderwebmarketing.com/facebook-announces-next-generation-of-e-mail#comments Tue, 16 Nov 2010 18:12:17 +0000 admin http://www.wonderwebmarketing.com/blog/?p=959

According to Facebook founder Mark Zuckerberg , e-mail is  ” too slow and formal. ”

Oh really Mark , so what exactly are you going to do about ?

Well it turns out, something.

Check out the blog post by facebook.

]]> http://www.wonderwebmarketing.com/facebook-announces-next-generation-of-e-mail/feed 0 Are You Making It Hard For People To Sign Up To Your E-mail List ? http://www.wonderwebmarketing.com/are-you-making-it-hard-for-people-to-sign-up-to-your-e-mail-list http://www.wonderwebmarketing.com/are-you-making-it-hard-for-people-to-sign-up-to-your-e-mail-list#comments Mon, 15 Nov 2010 13:04:42 +0000 admin http://www.wonderwebmarketing.com/blog/?p=956

If you are offering an e-mail list sign up form or free report on your website you could be losing significant numbers of sign ups by making things harder than they need to be for your prospect.

After all , we want to make it as easy as possible for our prospects to give us their e-mail address.

Follow these tips courtesy of Aweber to help cut out the waste.

]]> http://www.wonderwebmarketing.com/are-you-making-it-hard-for-people-to-sign-up-to-your-e-mail-list/feed 0 You’ve Made A Sale , What Now ? http://www.wonderwebmarketing.com/youve-made-a-sale-what-now http://www.wonderwebmarketing.com/youve-made-a-sale-what-now#comments Thu, 11 Nov 2010 14:09:54 +0000 admin http://www.wonderwebmarketing.com/blog/?p=952

You’ve made a sale through your online system. What now ?

Well you need to be following up straight away is what now.

It’s just lazy marketing to not send an email immediately after the sale.

and you can send a number of different things depending on what’s best for your business.

Check out todays article from silverpop.com for some ideas.

Just remember, statistically speaking, the best time for a cross sell or an upsell or to ask your customer to take any action is right after they’ve already just done one.

Sounds counter-intuitive but it’s true.

]]> http://www.wonderwebmarketing.com/youve-made-a-sale-what-now/feed 0 51 Seconds To Get Attention http://www.wonderwebmarketing.com/51-seconds-to-get-attention http://www.wonderwebmarketing.com/51-seconds-to-get-attention#comments Mon, 08 Nov 2010 10:15:37 +0000 admin http://www.wonderwebmarketing.com/blog/?p=917

According to a new study, you have on average 51 seconds to convince your e-mail subscriber to keep reading before they delete you or move on to the next e-mail.

So what can we do to grab their attention and get them to keep reading ?

Well according to todays email marketing tips from campaign monitor, our use of images in our e-mails can play a big part.

After all, a picture says a thousand words , so using the right images and layout can convey our message faster and more powerfully than plain text.

]]> http://www.wonderwebmarketing.com/51-seconds-to-get-attention/feed 0 What To Do If You Get Blacklisted http://www.wonderwebmarketing.com/what-to-do-if-you-get-blacklisted http://www.wonderwebmarketing.com/what-to-do-if-you-get-blacklisted#comments Fri, 05 Nov 2010 13:13:34 +0000 admin http://www.wonderwebmarketing.com/blog/?p=914

Whether you’re new to email marketing and have been following some methods that could be described as less than best practice, or you’ve sent out an email that people have taken offence to and complained long and hard about,getting blacklisted can be one hell of an inconvenience.

Now as I understand it if you’re using an EMSP such as Aweber or I-Contact for your email marketing , then your e-mail is sent through their servers and IP addresses.

This covers what happens if yours get blacklisted courtesy of benchmark email

]]> http://www.wonderwebmarketing.com/what-to-do-if-you-get-blacklisted/feed 0 50 Billion E-mails a Day ? http://www.wonderwebmarketing.com/50-billion-e-mails-a-day http://www.wonderwebmarketing.com/50-billion-e-mails-a-day#comments Thu, 04 Nov 2010 14:34:43 +0000 admin http://www.wonderwebmarketing.com/blog/?p=910

A little bit of relief for your inbox with the news from the New York Times that one of the worlds biggest spammers has been shut down.

So if you’ve noticed that your junkfolder  is a little bit light with it’s normal quota of viagra and debt relief sites it’s probably because this Russian gentleman’s operations were generating 50 billion spam e-mails a day.

Check out this article from the New York Times.

]]> http://www.wonderwebmarketing.com/50-billion-e-mails-a-day/feed 0 E-mail Marketing For Christmas , Already ?? http://www.wonderwebmarketing.com/e-mail-marketing-for-christmas-already http://www.wonderwebmarketing.com/e-mail-marketing-for-christmas-already#comments Wed, 03 Nov 2010 10:13:17 +0000 admin http://www.wonderwebmarketing.com/blog/?p=907

Yes I know it’s a bit early, but e-mail campaigns have to be planned out in advance and any special holiday or occasion is always a good reason for an e-mail campaign.

Besides, I got this article sent to my inbox so some people are clearly starting to give it some thought.

Todays article comes from the good folks at aweber and shows how a couple of companies are using e-mail to come up with some fresh ideas for christmas sales.

Click here to check out the article on e-mail marketing tips for the Christmas Holidays.

]]> http://www.wonderwebmarketing.com/e-mail-marketing-for-christmas-already/feed 0 Top 5 Email Marketing Tips For Growing Your List http://www.wonderwebmarketing.com/top-5-email-marketing-tips-for-growing-your-list http://www.wonderwebmarketing.com/top-5-email-marketing-tips-for-growing-your-list#comments Tue, 02 Nov 2010 09:11:19 +0000 admin http://www.wonderwebmarketing.com/blog/?p=902

Todays post comes from the folks at bronto.

Some solid if unspectacular advice. Yet solid and unspectacular is often what its all about in email marketing,

” it’s good fundamentals ” …….

1. Do generate list growth. Don’t buy it.

2. Do begin communicating with new subscribers immediately. Don’t let time lag between when they first sign up and first start hearing from you.

3. Do be proactive about growing your list. Don’t sit back and wait for new customers to find you.

4. Do know where your subscribers come from. Don’t mail to names if you can’t trace their origin.

5. Do use opt-in source to enhance relevancy and segmentation. Don’t send “one size fits all” messaging that disregards such important customer insight.

Click here for the rest of the article on top 5 email marketing tips.

]]> http://www.wonderwebmarketing.com/top-5-email-marketing-tips-for-growing-your-list/feed 0 Don’t Make Your E-mail Marketing Newsletter Look Like an Ad http://www.wonderwebmarketing.com/dont-make-your-e-mail-marketing-newsletter-look-like-an-ad http://www.wonderwebmarketing.com/dont-make-your-e-mail-marketing-newsletter-look-like-an-ad#comments Mon, 01 Nov 2010 10:26:32 +0000 admin http://www.wonderwebmarketing.com/blog/?p=898

I know the temptation is there , maybe some fancy affiliate banners , maybe some big adsense units , and the opportunity to make more money TODAY.

But you have to take the longer term view with e-mail marketing.

Let’s say you spend an average of $2 getting a lead signed up to your newsletter, whether that be through PPC traffic or SEO or whatever your medium may be, and the minute you get the lead you start looking to make your money back from them.

They will not only resent it, but a lot of them will unsubscribe and you’ve totally ignored the benefits and the power of the e-mail newsletter and what it can do for you.

Namely developing and fostering a relationship over time, with good content and information so that WHEN your prospect is looking for a service like yours, you are their natural first point of call.

But that WHEN will probably not be today , it’s when they’re looking for it.

Take a look at these e-mail marketing tips from sendblasters blog.

]]> http://www.wonderwebmarketing.com/dont-make-your-e-mail-marketing-newsletter-look-like-an-ad/feed 0 Hallowee-mail http://www.wonderwebmarketing.com/hallowee-mail http://www.wonderwebmarketing.com/hallowee-mail#comments Sat, 30 Oct 2010 16:01:20 +0000 admin http://www.wonderwebmarketing.com/blog/?p=893

What does Halloween have to do with your e-mail marketing efforts ?

Well more than you think according to these e-mail marketing tips from  constant contact.

Happy Halloween !!

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