Fresh, Fun, Internet Business Stuff » google adwords http://www.wonderwebmarketing.com Fresh , Fun and Funky Stuff From The World Of Internet Business Thu, 18 Mar 2010 12:23:51 +0000 http://wordpress.org/?v=2.8 en hourly 1 FREE E-Book All About The Content Network http://www.wonderwebmarketing.com/free-e-book-all-about-the-content-network http://www.wonderwebmarketing.com/free-e-book-all-about-the-content-network#comments Thu, 14 Jan 2010 20:46:12 +0000 admin http://www.wonderwebmarketing.com/?p=792 Cheap Advertising across hundreds and thousands of websites,

If you can get it right on the content network then you’re looking at some cheap traffic, in large amounts.

David Szetela, CEO of ClixMarketing.com is the author of Wiley’s upcoming “PPC in One Hour a Day”, as well as  ”Customers Now – Profiting from the New Frontier of Content Based Internet Advertising.”

Below is a 36 minute interview with him plus a 108 page e-book all about the content network, courtesy of payperclicksearchmarketing.com

Free Content Network Book and MP3 Interview

cheers,

Rich Paylor :)

richsig

]]> http://www.wonderwebmarketing.com/free-e-book-all-about-the-content-network/feed 0 The Death of Affiliate Marketing on Google http://www.wonderwebmarketing.com/the-death-of-affiliate-marketing-on-google http://www.wonderwebmarketing.com/the-death-of-affiliate-marketing-on-google#comments Mon, 11 Jan 2010 10:06:54 +0000 admin http://www.wonderwebmarketing.com/?p=782 For affiliate marketers, many have woken up to 2010 to a big slap from Google.

Many have even had their accounts shut down.

Some markets have seen the number of active advertisers drop from 50 to 5 overnight.

So what’s all the fuss about and how can you make sure that you’re not one of the ones taking a stinging shot to the cheek ??

This article from Perry Marshall at perrymarshall.com will get you pointed in the right direction,

The Death of Affiliate Marketing on Google

cheers,

Rich Paylor :)

richsig

]]> http://www.wonderwebmarketing.com/the-death-of-affiliate-marketing-on-google/feed 0 Getting Started On The Google Content Network http://www.wonderwebmarketing.com/getting-started-on-the-google-content-network http://www.wonderwebmarketing.com/getting-started-on-the-google-content-network#comments Sun, 03 Jan 2010 16:30:33 +0000 admin http://www.wonderwebmarketing.com/?p=745 The Google Content network is probably the holy grail for advertisers at the moment.

Tons and tons of traffic, dirt cheap, but very few people have figured out how to make it work for them.

Pay per click and adwords is Glenn Livingstons business, all day every day, and he is someone very respected within the internet marketing community when it comes to Google and Adwords.

Here is a quick video courtesy of his payperclicksearchmarketing.com site showing you how to get started quickly and effectively with the content network

AdWords Content Network Themes – Maximizing Results in Minimum Time

cheers,

Rich Paylor :)

richsig

]]> http://www.wonderwebmarketing.com/getting-started-on-the-google-content-network/feed 0 PPC Campaign Management. How To Do It Properly http://www.wonderwebmarketing.com/ppc-campaign-management-how-to-do-it-properly http://www.wonderwebmarketing.com/ppc-campaign-management-how-to-do-it-properly#comments Thu, 30 Jul 2009 14:20:43 +0000 richard-paylor http://www.home-based-business-review.co.uk/?p=137 Pay per Click , PPC can be a bit of a minefield for those relatively new to it.

Come to think of it, it can be a bit of a minefield for those of us who have been doing it for years.

There is certainly a lot of stuff to consider. All of it seemingly crucial to your long term success and ability to use PPC effectively, and most importantly, profitably.

PPC Campaign Management can be tricky. Ad campaigns, ad groups, different ads, keywords, headlines, calls to action, split tests, landing pages, tracking, CTR , cost per lead, cost per sale, there’s definitely a lot to take on.

Fortunately there are specialists in the field who know a lot more than me about it and who I can go and steal their ideas when I’m stuck or have a question.

And that is going to be the way I do it in this article.

Rather than bore you with what I know about PPC campaign management I am going to point you to a very informative and free MP3 from Glenn Livingston.

If you’ve never come across Glenn before he is pretty much the standard bearer for PPC online in my opinion,  ( although I’m sure Perry Marshall may have a little to say about that ).

He has lots of great free content and insight into Adwords that could be invaluable if you are trying to make your first bit of profit with adwords or are just setting up your first campaigns.

This particular article and Interview is  one that I wanted to show you because his philosophies about Adwords and the techniques for campaign management are ones that I wholely agree with.

Namely of taking the opposite approach to the conventional wisdom of Adwords.

Conventional wisdom tells you to throw up thousands of keywords, hoping that you will find some low cost ” long tail” keywords that not many people are advertising under.

Over time you will be able to trim down those keywords to the few hundred that are performing for you and through trial and error, find the best ones.

Makes sense and for a lot of people it has been the way to approach ppc campaign management for a long time.

However, Glenn’s methods , and the one I subscribe to is exactly the opposite.

It is starting with a main keyword or a handful of keywords with their own tightly written ad and headline and making sure that is profitable first.

Because if you can’t make money with your main keyword or handful of keywords what are the chances of you making money with the less relevant ones ??

It is all about being hyper relevant and targeted.

If that sounds like the way you would like to learn Adwords then check out this free article and interview on making more money with fewer keywords.

PPC Campaign Management with Fewer Keywords

Make PPC easier on yourself and make more money by making it simpler.

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