If you’re not using an analytics package there is a good chance that you are probably leaving a lot of money on the table,

and google’s analytics service is free so there’s really no excuse.

It does everything you need in an analytics package and will give you all the relevant ( and a few irrelevant stats ) to help you get your website performing better.

So if you arene’t currently using an analytics package, google’s free service will give you everything you need to get started making some solid business decisions about your marketing and your website.

This article courtesy of brianeisenberg.com gives you an in-depth tutorial about google’s analytics service.

Lots of good content and video tutorials ( which I like because I’m a lazy reader )

The Missing Google Analytics Manual

cheers,

Rich Paylor

P.S. people will tell you that you need a high priced analytics package if you’re really serious about making money online,

but Google analytics will do everything you need it to for nothing. Worth trying out first of all.

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How To Use Google Analytics To Get More Leads, Make More Sales, and Pocket More Money !

Tracking, testing and knowing your numbers is a must for anyone seriously wanting to have a successful internet business.

There are many services that you can pay for , but one of the best , and a totally free alternative, is Google’s excellent analytics service.

For those of you needing a little Google Analytics help, hopefully this article can do the business.

Knowing where you visitors are coming from, how many of them are landing on your website, where they are landing, where on your site they are visiting, all of these things and much more can be tracked using Google Analytics.

The service is especially helpful if you are using Google Adwords as the two tie in easily.

You can see how much it cost for you to collect a lead on your site with Adwords, see which of your Adwords keywords are performing the best and a host of other useful pieces of information.

But why is it necessary to know these figures and can Analytics give me the most important information that I need ?

Well yes and no.

The most important number is obviously how much it costs to make a sale.

If you are selling your own product, you can track this with Analytics.

If you are selling an affiliate product and don’t have access to the site’s code that you are promoting you will not be able to put the code in that let’s Analytics know you have made a sale.

Having said that, it is still an excellent tool, especially if you are an adwords user.

The article below will give you some indepth google analytics help and explanation of what each of the things it can track means to you and how to use those numbers to improve your site.

It is also important not to get too dazzled by all of the things analytics can do. While lots of them are very helpful, remember that at the end of the day you are running a business.

The main numbers you need to focus on and improve are always the same.

How much does it cost you to get a lead if you are capturing e-mail addresses and building an e-mail list ?

and how much does it cost you to make a sale ?

If it is costing you more in advertising and costs than you getting back from the sale, then you are not profitable.

All of the other things Google Analytics can do can help you to ultimately improve those figures.

Don’t concentrate on the ones that are not relevant to improving your bottom line and making more money.

It will depend on your type of business and website which figures are more relevant to you, so take a look at the article below to see exactly what those analytics stats mean to you.

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