The way we use e-mail is changing.
The rise and rise of social media in particular is forcing us all to re-think the way we use e-mail.
Some e-mail marketers see this as a threat but its not really.
It just gives us more ways to integrate our message if we embrace these new platforms instead of be worried about them.
Especially with facebooks email launch.
Because the pace of change will not slow down, it’s up to us to integrate the likes of twitter, facebook and linkedin into our marketing mix.
Todays post is a bit of review of the past 12 months and a look ahead to the next 12 months ,
courtesy of marketingweek.co.uk , check out the changing face of e-mail.
