Why Internet Businesses Can Leave You In A Bit Of A Pickle.
I know , this is a site that is supposed to be promoting home internet business not knocking it down.
But let’s face it, with any business there’s always down sides. Especially when you’re just getting started.
So for those weighing up their options and deciding whether an internet buisness is for them I thought i’d just give a bit of advice that will hopefully help on the way.
And it can be pretty much summed up like this ” Don’t Believe The Hype.”
Again that sounds a bit negative from a site that is supposed to be promoting internet business but if you can take this on board as you are starting out it can save you a lot of wasted years in time, effort and money, jumping from one opportunity to the next looking for the next big thing.
And that’s the big problem. The fact that the way internet businesses are marketed to us, bears no resembelance to the actual reality at all.
The sales pitch screams ” make £50,000 next month, turn key system, anyone can do it, only 2 hours a day”.
And to be honest one thing I have found online is that if something sounds to be good to be true, it is.
Internet business is no different to any other business. Just the medium is different.
You still have to have a sound business plan and blue print, quality products, advertising, a customer base that you take care of.
None of this is any different to any business. Yet you won’t hear any of that in the sales pitches for the thousands of home internet businesses all vying for your attention and promising you instant riches.
And you know why ?
Because the truth doesn’t sell well. That’s not what people want to hear. they want to be reassured that they can climb out of their mountain of debt next week with next to no effort or application.
They want to believe in the dream of £50,000 free and clear next month and every month.Of the villa in spain, doing 2 hours of work a day from the pool.
These are our hot buttons, this is what we all want and dream of, so push our buttons and we will buy your stuff.
It’s a simple formula and it’s also the reason why 99% of internet businesses fail.
Now the purpose of this post is not doom and gloom.Far from it. I want my readers to be a step ahead of the game and not have to spend years jumping from opportunity to opportunity looking for the one that will make their dreams come true.
Because the truth is, it’s not the opportunity, it’s you !
You have to come from a different mindset than the 99% of people that fail with an online business. You have to take yourself out of the mindset that you just want to be shown and told how to do it with little or no engagement or application on your part.
That just breeds the attitude that you are not good enough, smart or clever enough to figure it out and make your business , your way.
And that is not an attitude that creates successful, empowered entrepreneurs. That is an attitude that just takes everything you hated most about your 9-5 and plonks it smack , bang in the middle of your home internet business.
The very thing you are looking to escape from, you will transport right into your internet business, if you don’t change your mindset first.
Don’t go looking for the next big opportunity. Know that YOUR big opportunity is waiting for you, once YOU become clear on what you want in your business and in your life.
Then you can sit down and map out what it will look like. Then you start researching the businesses that come closest to that.
Then you are empowered, on the front foot and in charge of your business and your own destiny.
Remember , you can look at a thousand different opportunities and each one will try and sell you on why it is perfect for you. That is the job of marketing and it is needed to survive in any business.
There’s nothing wrong with it, it’s not eveil or underhanded. It just is what it is.
Understand this going in. Good marketers can be very persuasive, especially if you are in a hole and looking to climb your way out.
All your emotional hot buttons will be pushed, all your hopes raised, and before you know where you are , it’s a year later , you’ve made no real money and spent a lot more than you could afford.
Empower yourself from the get-go.
You can be a successful entrepreneur with your future safely in your own hands.
But you must own that and know what you want your business and life to look like.Then start researching the businesses that most closely match that.
Save yourself a few years on the learning curve and know your value and worth right now.
And watch out for those hot buttons !
