You’ve made a sale through your online system. What now ?
Well you need to be following up straight away is what now.
It’s just lazy marketing to not send an email immediately after the sale.
and you can send a number of different things depending on what’s best for your business.
Check out todays article from silverpop.com for some ideas.
Just remember, statistically speaking, the best time for a cross sell or an upsell or to ask your customer to take any action is right after they’ve already just done one.
Sounds counter-intuitive but it’s true.
